Web Extras

May 1, 2009

Coldwell Banker debuts TV ads — Century 21 has stopped national TV advertising, but Coldwell Banker Real Estate continues to invest in the medium.

Coldwell Banker recently rolled out its 2009 campaign, which will appear on television and in print and online. One spot, “Iconic Homes,” features notable properties such as the White House. At the end of the ad, a tagline directs consumers to www.coldwellbanker.com for information on the $8,000 federal tax credit for first-time home buyers. A second ad is narrated by company founders “Coldwell” and “Banker.” They banter about the firm’s new smart phone listing platform.


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