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Video: An Essential Part of Your Marketing Mix

To sell residential real estate and recruit the best agents, this broker/owner says try video.

(Boonton, NJ, December 18, 2014) — Whether you’re trying to generate attention for listings or recruit agents, John Mayfield, broker at Mayfield Real Estate, recommends video.

At the center of his marketing program is a fully featured, content rich website. And much of that content is in the form of videos.

The best content is unique and fun, Mayfield says. Video is an effective tool for providing that content and distinguishing yourself and your site -- and fortunately, you need not spend a lot of time or money to create it.

He sprinkles videos throughout his site. For instance, the most-visited page on your site could well be the “About Us” page. Instead of just using words on that page, he suggests posting a video instead.

If you’re recruiting new agents, he suggests creating video testimonials from your current agents. Each agent needs to deliver just two or three lines. A 45-second clip is a powerful tool, Mayfield says.

Click the links below to see some of our favorite videos.

John Mayfield

Liz Toles

Koki Adasi

Brandon Mulrenin

More on agency marketing, homeownership rates, and disclosure issues appear in the December issue of Real Estate Broker's Insider.

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Real Estate Broker's Insider provides residential real estate agency broker/owners with actionable news and information on managing their businesses for greater profitability.

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