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Time for New Blood at Your Company?

When working with this generation, flexibility is a crucial management tool, says CompensationMaster’s David Cocks.

(Boonton, NJ, October 23, 2014) — For decades, the real estate industry has faced a generation gap: The typical agent is old enough to be the parent of the typical buyer.

It’s a gap that stubbornly refuses to close. But Millennials (the huge demographic group born roughly between 1980 and 2000) are entering their prime buying years, and brokers covet young agents who can connect with their peers.

CompensationMaster, a real estate consulting firm, offers readers 12 strategies for luring Gen Y agents to your company, including:

  • Embrace social networking. Millennials love to blog, and they build enormous spheres through Facebook, Twitter, Instagram, and other sites. To bring in more young agents for recruiting appointments, optimize social networks, and create a blog on your website, specifically one dedicated to recruiting.
  • Recruit at colleges. Register with your local colleges and universities and be a strong presence on their job boards. Offer to hold career nights for graduates. Friendship is such a strong motivator for Millennials that they might choose a job just to be with their friends.
  • Tout freedom. Millennials want the freedom to come and go as they please, which makes them an excellent fit for the real estate industry.
  • Boast belonging. Give Millennials a sense of belonging to something bigger than themselves, to something they can believe in. A strong brand and mission will help.

Additional tips from David Cocks of Compensation Master appear in the October issue of Real Estate Broker's Insider.

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