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NAR Urges Agents to Push Back Against Zillow And Trulia

Zillow-Trulia merger creates angst, but company says it's no threat to brokers.

(Boonton, NJ, September 25, 2014) — Even before they announced their proposed marriage, Zillow and Trulia were considered a menace by many brokers and agents.

Now that the online listing aggregators are set to combine into one company, the level of angst has moved higher.

Soon after Zillow and Trulia announced their merger, the National Association of Realtors issued advice for agents concerned about aggregators’ growing power.

The letter, signed by NAR President Steve Brown and Chief Executive Dale Stinton, didn't name Zillow or Trulia, although it did mention Realtor.com.

Stinton and Brown note that, “just as data does not define us, nor should we allow service providers to become too comfortable in defining how you conduct your business.” They suggest the following steps:

  • Demand the brokers and the listing agents identity be prominently displayed.
  • Demand timely, “fresh” listing display.
  • Do not allow your listings to be modified.
  • Do not allow co-mingling of your listings with FSBOs.
  • Demand preservation of copyright notices on your listings.
  • Understand the terms of use you agree to for your listings.
  • Demand that your provider highlight and promote the term Realtor.
  • AND — NEVER, EVER let any provider threaten your commission!

More on the Zillow/Trulia merger, customer self-service tools, and drones appears in the September issue of Real Estate Broker's Insider.

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