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Perks Help This Broker/Owner Retain Agents

Investing in agents’ happiness can pay off in the form of more productive and more loyal agents.

(Boonton, NJ, August 19, 2015) — At Mirador Real Estate, the company pays for part of agents’ gym fees, bike share program, and health insurance supplements.

The latest perk? The services of a clinical psychologist brought aboard to help agents balance the stresses of a demanding career.

"Over the past decade I’ve learned that real estate agents tend to fall into a pattern of working 24/7 and sacrifice critical balance in their lives," says Karla Saladino, co-founder of Mirador Real Estate.

One important lesson Saladino has learned about perks is to split the cost with agents.

"We find when we just give a free one, they won’t use it," she says. "We want to make sure they use these perks. Otherwise, we’ll spend the money on something else."

More on Mirador Real Estate’s perks appears in the August issue of Real Estate Broker’s Insider.

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