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Tech-savvy Brokerage Embraces Big Data

"From the beginning, our mission has been to change the way people buy and sell homes, and to make the experience amazing," says the co-founder of TripleMint.

(Mountain Lakes, NJ, May 24, 2018) — "We empower our clients with more data, more information, things they can’t find anywhere else," says David Walker co-founder of TripleMint.

Since launching in 2013, the tech-driven brokerage has raised millions in venture capital and posted impressive growth.

The 60-agent brokerage raised $7 million from investors. Much of that TripleMint has spent on a proprietary data analytics system that helps TripleMint parse prices and identify likely buyers and sellers, says Walker. "Our goal is to have terrific real estate agents who provide a tremendous amount of value, while also providing more data and information."

An interest in new approaches permeates all aspects of the business. And Walker isn’t shy about backtracking when necessary.

When TripleMint launched, it paid salaries to agents. But the company has since switched to a more traditional model of using independent contractors and paying them primarily on commission, although TripleMint agents also get customer satisfaction bonuses.

Walker recently spoke to Real Estate Broker’s Insider newsletter about his career, business philosophy, and the value of big data in residential real estate.


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