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Transition Plan Key to Real Estate Agent Recruiting Success

For agents considering joining your firm, the pain of making a change is a major obstacle. To smooth the way, use a transition plan.

(Boonton, NJ, May 6, 2013) — As you ramp up recruiting for an improving market, don't forget the importance of a formal "transition plan" to help smooth the new recruit's move.

Real estate coach Carla Cross is a big proponent of transition plans. After all, she says, switching companies is traumatic. An agent who has been loyal to a company for years can feel lonely, depressed, and regretful at the thought of making a move.

These emotions often take the form of objections or second-guessing.

The idea behind transition plans, Cross says, is to answer the agent's objections and help put her at ease. But it's not just a sales gimmick — a well-crafted transition plan helps guarantee that your new recruit performs to the best of her ability from day one.

In the May issue of Real Estate Broker's Insider, Cross discusses the details of creating a transition plan and provides a sample Transition Checklist.

The checklist is online at the Real Estate Broker's Insider website at:

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