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Engaging and Motivating Agents

The well crafted business plan allows real estate agents to set goals, monitor their progress, and thrive.

(Mountain Lakes, NJ, April 26, 2018) — With 40 offices and 1,200 agents, John Collopy knows a thing or two about attracting and retaining an excellent team.

As he tells readers in the April issue of Real Estate Broker’s Insider, one of the things that he insists on is that all agents, or sales executives as they are called, have a "concise and specific business plan."

The well crafted plan allows agents to set goals, monitor their progress, and thrive. But, he notes, "Everybody is different, so everybody’s business plan is different. Six or seven years ago, all of our top sales executives were in REO. You’d better not be in that market any more. We have some big teams that work for us that are going to sell 500 to 1,000 homes this year. Every sales executive has different aspirations, and wants different things out of their experience, but you need to have a business plan."

More from Collopy on engaging and motivating agents appears in the April issue of Real Estate Broker’s Insider along with data on commission trends, winning bidding wars, and more.


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