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Design Studio Boosts Business

Many agents compile a list of handymen, painters, electricians, and other preferred providers whom they recommend to clients. But this company’s approach is a more formal one. Agents sit down with clients and walk them through their options.

(Boonton, NJ, April 26, 2016) — Broker Karen Hall discovered a unique way to lure clients to her brokerage — and to protect commissions from an ever-tightening squeeze.

Hall’s 14-agent @home Real Estate in Alexandria, VA, operates a 950-square-foot design studio. Through a partnership with a remodeling company, @home agents walk buyers and sellers through the costs of various renovation projects.

"It usually comes down to two houses, and one needs a kitchen renovation and the other needs a basement remodel," Hall says. "That’s like comparing apples to watermelons. We can get this quickly to a buyer before they make an offer. It’s an opportunity for us to be of value."

@home offers the design services to clients for free. The payback, Hall says, is that clients are more willing to pay full commission to a full-service company.

"The agents thoroughly enjoy it, and we’ve got it all here in one place," she says.

See photos of the @home office and design studio.

More ideas on beating the commission squeeze, appear in the April issue of Real Estate Broker’s Insider.


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