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Lead Management is Key to Success

Real estate brokers use Big Data to cultivate and close leads.

(Boonton, NJ, March 31, 2015) — Charlie Young, head of ERA Real Estate sees lead management as the key to future success.

In an interview in the March issue of Real Estate Broker’s Insider Young coveres a range of topics from his principles for success to his most fearless predictions for the future of the industry.

"Those people who figure out how to capitalize on lead management and conversion will gain the most market share," he says. "The old rules of longevity in the marketplace and the sphere of influence the agent has built will not have as much influence in the future. The person who can figure out how to capture, cultivate and ultimately close a lead will prevail."

"That’s not a fearless prediction," he continues, "because it’s been in front of our face for a while now. But for years it was more conceptual. Now, as we move into the era of Big Data, we have the tools to make it a reality."

The full article, along with many more insights from Charlie Young appears in the March issue of Real Estate Broker’s Insider.

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Real Estate Broker's Insider provides residential real estate agency broker/owners with actionable news and information on managing their businesses for greater profitability.

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