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11 Rules for Residential Real Estate Broker/Owners

Have fun, embrace growth, and other rules for managing through the rebound.

(Boonton, NJ, February 18, 2013) — Jack O'Connor recently challenged his 62 agents to sell $25 million in a month. If they met the goal, O'Connor promised, he would don a hula skirt and stand at a busy intersection in Denver.

O'Connor's agents came through, selling $39 million in properties in a month, and O'Connor obliged by making a spectacle of himself.

The stunt played into one of O'Connor's rules for success in real estate — have fun. Playfulness and passion are crucial to the success of any company, says O'Connor, broker-owner of The Denver 100.

"Life is always better when you're having fun, and 2008, 2009, and 2010 were not very fun times to own a real estate company," O'Connor says.

In addition to dressing as a hula girl, O'Connor hosts weekly coffee klatches with agents, regular happy hours, and occasional golf tournaments.

In the February issue of industry newsletter Real Estate Broker's Insider, O'Connor offers 10 additional rules for success.

About Real Estate Broker’s Insider

Real Estate Broker's Insider provides residential real estate agency broker/owners with actionable news and information on managing their businesses for greater profitability.

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