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Success Strategy for 2015: Focus on Management

Age-old advice rings true as the residential real estate industry prepares for growth.

(Boonton, NJ, January 14, 2015) — The next big thing in real estate success isn’t new at all, says real estate coach Matthew Ferrara. In fact, it’s older than the industry itself.

Management, says Ferrara, is an unappreciated but crucial ingredient for success.

“Salespeople are not self-managing,” Ferrara says. “Management isn’t just an afterthought. It’s the only thought that high-performing organizations have every day.”

Training, coaching, holding agents accountable — none of those all-important tasks will be replaced by software, social media, or listing aggregators.

“For decades we’ve put money, time, marketing, and hope into sales tools, marketing technologies, the cloud,” he says. “All helpful, but none are up to the task of telling us the right thing to do.”

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