Success Strategy for 2015: Focus on Management
Age-old advice rings true as the residential real estate industry prepares for growth.
(Boonton, NJ, January 14, 2015) — The next big thing in real estate success isnt new at all, says real estate coach Matthew Ferrara. In fact, its older than the industry itself.
Management, says Ferrara, is an unappreciated but crucial ingredient for success.
Salespeople are not self-managing, Ferrara says. Management isnt just an afterthought. Its the only thought that high-performing organizations have every day.
Training, coaching, holding agents accountable — none of those all-important tasks will be replaced by software, social media, or listing aggregators.
For decades weve put money, time, marketing, and hope into sales tools, marketing technologies, the cloud, he says. All helpful, but none are up to the task of telling us the right thing to do.
And for a monthly dose of real estate agency management ideas and inspiration, subscribe to Real Estate Broker's Insider.
About Real Estate Brokers Insider
Real Estate Broker's Insider provides residential real estate agency broker/owners with actionable news and information on managing their businesses for greater profitability.