The Year in Brokerage Management
Five posts to re-read before the New Year.
(Mountain Lakes, NJ, January 5, 2018) — Every other week we post a brief article from Real Estate Broker’s Insider. Over the course of the year we’ve covered everything from agent recruitment to new business models to avoiding lawsuits.
To wrap up the year, we’re highlighting five of our favorite posts. Timely and informative, they showcase some of the most creative broker/owners in the industry.
All five are online along with dozens of others from 2017 and earlier.
#1 Broker pushes back at split pressure by offering more services. A post from way back in March shows how Jay Phillip Parker is persuading agents to accept slightly less generous splits. In return, he vows to help them sell more homes by offering more services.
#2 Cash bonuses gain popularity. Ginny Shipe discourages brokers from paying cash incentives. But, she says, if your rivals start doing so, it’s a good time to take a hard look at your company’s true value proposition.
#3 New platform pitches itself as MLS of pocket listings. As off-market listings spread across the country, this service creates an MLS-like marketplace.
#4 Listing discounts come roaring back. With the housing market hot again, discount brokers are once more setting their sights on what they consider the hefty commissions charged by traditional brokers.
#5 Hacking threat menaces real estate firms. Foreign hackers are targeting home buyers in a down-payment scam that can exact a significant toll.
To read any of this year’s posts visit BrokersInsider.com.
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Real Estate Broker's Insider provides residential real estate agency broker/owners with actionable news and information on managing their businesses for greater profitability.