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Agency Marketing • Agent Recruiting & Retention • Broker to Broker • Business Models • Business Strategies • Economic Trends • Industry Trends • Management Tips • Risk Management • Safety and security • Selling • Technology


 

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Agency Marketing

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Agent uses virtual reality to host remote open house
1/1/17, 0.75 page(s)
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Avoid “tech trap,” focus on old-school relationships instead
3/1/16, 1 page(s)
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Broker embraces Snapchat as marketing, recruiting tool
9/1/16, 1.5 page(s)
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Broker embraces Zillow reviews to enhance agent marketing
7/1/16, 1 page(s)
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Broker finds success with do-it-yourself Facebook ads
3/1/16, 1.25 page(s)
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Broker says he’ll pay homeowners for listings
8/1/16, 0.75 page(s)
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Brokers say online testimonials are scary at first, useful in long run
5/1/16, 1.5 page(s)
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Four common Internet marketing mistakes
11/1/16, 0.5 page(s)
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Hard-nosed approach? Discount brokers tout savings by cutting out buyer agents
12/1/16, 1.25 page(s)
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Small brokers turn to heft of national systems
2/1/17, 1 page(s)
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Agent Recruiting & Retention

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In effort to recruit young agents, brokers stress flexibility
8/1/16, 1.5 page(s)
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Broker to Broker

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Boutique broker aims for quality over quantity
5/1/16, 1.75 page(s)
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Broker finds success by straddling divide between digital, traditional firms
8/1/16, 1.5 page(s)
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Broker says hard work is still key to success
10/1/16, 1.25 page(s)
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Broker uses red penguins to stand out in “sea of sameness“
6/1/16, 1.75 page(s)
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Broker’s growth initiative focuses on investment in technology
7/1/16, 1.25 page(s)
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Broker, team leader strives to deliver "wow service"
2/1/17, 1.5 page(s)
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Focusing on clients’ needs, building relationships key for new CAR president
12/1/16, 1.5 page(s)
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Manhattan broker learns to delegate, stay focused as company grows
1/1/17, 1.5 page(s)
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Military discipline drives brokerage’s growth
3/1/16, 1.25 page(s)
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NAR president uses term to focus on Boys and Girls Clubs
4/1/16, 2 page(s)
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Passion, planning key to success for new ERA chief
11/1/16, 1.25 page(s)
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Silicon Valley leader embraces disruptive technologies
9/1/16, 1.5 page(s)
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Business Models

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After merger, broker keeps overlapping offices open
2/1/17, 0.5 page(s)
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Broker experiments with hourly fee
6/1/16, 1 page(s)
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Discount push resumes as brokers aim for bargain-hunting consumers
11/1/16, 1.5 page(s)
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Discounter with big ambitions touts $1,000 listing fee
8/1/16, 1.5 page(s)
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Fast-growing brokerage entices agents with no fees, 85 percent splits
4/1/16, 1 page(s)
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Fast-growing company embraces traditional approach
12/1/16, 0.75 page(s)
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Hacking threat menaces home buyers, real estate firms
2/1/17, 0.5 page(s)
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Team leader says strictly defined roles are best way to sell
1/1/17, 1.25 page(s)
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With housing rebound in full swing, brokers focus on expansion
3/1/16, 2.75 page(s)
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Business Strategies

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As real estate market bounces back, merger activity accelerates
8/1/16, 0.75 page(s)
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Broker experiments with Internet lead routing, navigates “difficult dance”
9/1/16, 1.25 page(s)
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CEO of national firm gets his close-up on Undercover Boss
7/1/16, 0.5 page(s)
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Changing of the guard at your company? Start early, this broker says
7/1/16, 1 page(s)
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Fast-growing 100 percent companies predict changes to brokerage model
6/1/16, 1.5 page(s)
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Free trips, profit sharing among broker’s strategies for keeping agents happy
10/1/16, 1.5 page(s)
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Here’s scientific proof: Dressing up makes you a better negotiator
4/1/16, 0.5 page(s)
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Leader of fast-growing team uses old, new strategies to drive expansion
11/1/16, 2.25 page(s)
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Traditional broker uses separate Internet team to handle online leads
5/1/16, 0.5 page(s)
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Economic Trends

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“Housing shortage” looms, Trulia says
5/1/16, 0.5 page(s)
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Amid affordability squeeze, down payment assistance, low-down loans make comeback
5/1/16, 2.5 page(s)
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Brokerage loses case of shrinking Malibu mansion, but broader effects unclear
1/1/17, 1 page(s)
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First-time buyers finally move into market
12/1/16, 0.5 page(s)
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Gulf continues to widen between most expensive, cheapest housing markets
7/1/16, 0.5 page(s)
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Homeownership rate falls again
10/1/16, 1.25 page(s)
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Lack of inventory requires agents to knock on doors, hone listing presentations
8/1/16, 1.25 page(s)
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Millennials are poised to reshape home design — if, that is, they ever move out of their parents’ houses
3/1/16, 0.5 page(s)
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Tiny houses spur interest
1/1/17, 0.5 page(s)
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Vacation home sales volumes dipped in 2015, but prices surged
6/1/16, 1.5 page(s)
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Industry Trends

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Amid housing industry’s growth, some venerable franchise systems are shrinking
8/1/16, 0.5 page(s)
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Buyer love letters, wooing off-market sellers, and other strategies for a seller’s market
12/1/16, 2 page(s)
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Century 21 dominates J.D. Power survey yet again
10/1/16, 0.75 page(s)
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Commission rates fall to record lows, but higher sales volumes offset squeeze
4/1/16, 2.25 page(s)
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Coping with tight inventory a national challenge
9/1/16, 0.5 page(s)
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Dealing with a troubling appraisal? Be persistent but not pushy
12/1/16, 0.5 page(s)
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Economy looks favorable for housing, but commission pressures remain
1/1/17, 2.5 page(s)
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How agents can protect their commissions
2/1/17, 1 page(s)
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In new wave of consolidation, merger activity heats up
9/1/16, 1 page(s)
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Matching site lets consumers compare agents online
1/1/17, 0.5 page(s)
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Real estate marketing company offers nationwide drone video
5/1/16, 0.5 page(s)
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Realtor association revenue, executive pay on the rise
6/1/16, 1.5 page(s)
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Realtors’ median income falls, reflecting influx of new agents
7/1/16, 1.25 page(s)
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Management Tips

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Be a role model and 13 other strategies for motivating your team
11/1/16, 1.5 page(s)
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Brokers build loyalty with team-building events, signature activities
2/1/17, 1 page(s)
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Emergency preparation: Make a plan, and have a power source
2/1/17, 0.5 page(s)
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Energy management, delegation crucial to work-life balance
4/1/16, 1.25 page(s)
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Five real estate lessons from the “architect” of The Beatles
5/1/16, 0.5 page(s)
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Forget raw talent; “grit” proves better forecaster of success
7/1/16, 1 page(s)
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In extroverted industry, make room for introverts, expert says
1/1/17, 1.25 page(s)
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Industry’s biggest player loses agents as split pressure intensifies
10/1/16, 1.5 page(s)
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Networking tips: Be upbeat, open-minded
3/1/16, 1 page(s)
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Six steps for building self-confidence and overcoming stress
8/1/16, 0.5 page(s)
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Want to change your life? Make small goals, not big ones
9/1/16, 1 page(s)
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Risk Management

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Avoid pocket listings, broker advises
12/1/16, 0.75 page(s)
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Feds crack down on cash deals in Manhattan, Miami
3/1/16, 0.5 page(s)
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Feds extend scrutiny of cash deals
9/1/16, 1 page(s)
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In electronic era, you and your agents still must keep business records on file
10/1/16, 1 page(s)
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Use newly affordable cameras as security tool
4/1/16, 0.5 page(s)
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Safety and security

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Visits to open houses find few agents take security measures
10/1/16, 1.5 page(s)
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Selling

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"Ninja Selling" strategy offers simple ways to accelerate success
2/1/17, 1.5 page(s)
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Always list on Thursday, never Sunday, and other lessons from Redfin’s data dive
5/1/16, 1 page(s)
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Be happy, work hard, and other rules for a long career in real estate
2/1/17, 0.75 page(s)
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Complaining that leads are horrible? Maybe you’re just not working them the right way
11/1/16, 2 page(s)
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Dos and don’ts for professional photos of properties
7/1/16, 1 page(s)
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Five staging tips for sellers
3/1/16, 0.5 page(s)
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Key to high-end service? Get personal and specific
4/1/16, 0.5 page(s)
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To woo customers, stop being boring and get creative
6/1/16, 1 page(s)
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Technology

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Ambitious new listing platform goes live
7/1/16, 1.5 page(s)
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Brokers, tech experts suggest productivity apps
2/1/17, 0.5 page(s)
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Drone proponent lauds FAA’s new rules
9/1/16, 0.5 page(s)
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Eight tips for successful drone operation
12/1/16, 1 page(s)
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FAA ends major hurdle to use of drones in real estate
8/1/16, 0.5 page(s)
$15.00

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Five tips for creating Google-friendly content
6/1/16, 0.5 page(s)
$15.00

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RE/MAX regional system lets agents automate social media posts
11/1/16, 0.75 page(s)
$15.00

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