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New Platform Pitches Itself as MLS of Pocket Listings

"It was really born out of frustration," says Founder, Christopher Dyson.

(Mountain Lakes, NJ, October 20, 2017) — In Los Angeles, a significant number of homes go on the market as pocket listings, but these off-market properties are shrouded in mystery. How many homes are for sale but not in the MLS? Who lists them? How much do they cost? No one really knows — by definition, the properties are marketed in the shadows.

Christopher Dyson, a top-producing agent in Los Angeles, found himself both curious about pocket listings and stymied by the lack of information.

His response? He launched a pocket listing service, ThePLS.com, that seeks to create an MLS-like marketplace for off-market listings.

"It was really born out of frustration," he says.

Initial returns indicate strong interest in pocket listings not just in LA but nationally.

"There’s a lot of people in the public eye who don’t necessarily want the world to know they’re selling a house," Dyson says.

ThePLS.com’s listings can be seen only by licensed agents who are members of the platform. The site started by giving agents free one-year memberships, but Dyson plans to charge an annual subscription fee in the future.

The full article on ThePLS.com appears in the October issue of Real Estate Broker’s Insider.

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