New Platform Pitches Itself as MLS of Pocket Listings
"It was really born out of frustration," says Founder, Christopher Dyson.
(Mountain Lakes, NJ, October 20, 2017) — In Los Angeles, a significant number of homes go on the market as pocket listings, but these off-market properties are shrouded in mystery. How many homes are for sale but not in the MLS? Who lists them? How much do they cost? No one really knows — by definition, the properties are marketed in the shadows.
Christopher Dyson, a top-producing agent in Los Angeles, found himself both curious about pocket listings and stymied by the lack of information.
His response? He launched a pocket listing service, ThePLS.com, that seeks to create an MLS-like marketplace for off-market listings.
"It was really born out of frustration," he says.
Initial returns indicate strong interest in pocket listings not just in LA but nationally.
"There’s a lot of people in the public eye who don’t necessarily want the world to know they’re selling a house," Dyson says.
ThePLS.com’s listings can be seen only by licensed agents who are members of the platform. The site started by giving agents free one-year memberships, but Dyson plans to charge an annual subscription fee in the future.
The full article on ThePLS.com appears in the October issue of Real Estate Broker’s Insider.
About Real Estate Brokers Insider
Real Estate Broker's Insider provides residential real estate agency broker/owners with actionable news and information on managing their businesses for greater profitability.