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Keeping Agents Happy

From free trips to profit sharing to handwritten notes.

(Boonton, NJ, October 7, 2016) — This year, Dallas broker Jim Fite paid for 91 of his agents and employees to fly to Mexico and stay at an all-inclusive resort. Lodging, food, and drinks were covered by Century 21 Judge Fite Co.

Fite figures he spent about $2,000 a person, or nearly $200,000, on his annual "Passport to Paradise" program. Next year’s trip is scheduled for Panama, and Fite hopes to send more than 100 people from his company of 850 agents and employees.

The result, Fite says, is that in an industry known for turnover, he has won uncommon loyalty from agents and managers.

Fite began the Passport to Paradise program more than a decade ago. Agents who win the trip bond with other agents during the trip, and they return motivated to repeat the process.

"Once they win, they work hard to win again," Fite says.

Details on the Passport to Paradise program and more strategies for keeping agents happy, appear in the October issue of Real Estate Broker’s Insider.

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