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Broker Finds Success in Outsourcing Agent Recruiting Calls to Third Party

With the real estate industry is in expansion mode again, brokers face the question of how to pursue new hires.

(Boonton, NJ, September 29, 2015) — Matt Kelly admits that he’s not keen on cold calls, especially when the purpose of the contact is to ask an agent to join his firm.

With 26 agents, Kelly’s Real Living Realty Group in Franklin, MA, isn’t big enough to hire a full-time recruiter. So Kelly settled on a compromise: He hired a third party to make recruiting calls on his behalf.

"It’s a different approach," Moriarty says. "It catches them off guard."

The rates are not cheap ($6,500 for recruiting efforts that lead the broker to hire two agents, $12,500 for five agents, or $25,000 for 12 agents), but it frees the broker to focus on other things.

And Kelly, who has hired a handful of agents this way, says agents tend to stay at his company long enough that spending $2,500 in recruiting fees is a reasonable deal.

The full article, plus details on the J.D. Power Customer Satisfaction Survey, appears in the September issue of Real Estate Broker’s Insider.

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