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Agent Focuses on Single Women

Growing niche is demanding but rewarding

(Boonton, NJ, September 3, 2013) — As single women have grown into a force in home buying, Fran Gianaris has been on the front lines.

The RE/MAX agent in Gaithersburg, MD, has worked with hundreds of single women over the past decade.

While couples still dominate the housing market, single women make up 20 percent of home buyers, according to the National Association of Realtors. That creates a lucrative, underserved niche, Gianaris says.

“They’re going through the process of buying solo, and no one’s really catering to them.”

In the September issue of Real Estate Broker's Insider, Gianaris offers a wealth of advice for tackling this growing market including.

  • Be patient. Women tend to take longer to make a decision.
  • Expect emotions. Don’t be judgmental when tears flow.
  • Offer financial coaching. It’s the first purchase for many single women.

Additional tips from Gianaris appear in the September issue of Real Estate Broker's Insider.

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