Dealing with Tight Inventories?
Old school hustle and high-end services can help.
(Boonton, NJ, August 17, 2016) — Tight inventories and bidding wars aren’t just for hot housing markets any more. The supply of homes for sale has grown tight in much of the country, a dearth driven by the combination of rock-bottom mortgage rates, a recovering job market, and a lack of new construction.
Jack O’Connor, broker-owner of The Denver 100, says old-school hustle and wowing customers with high-end service can help.
O’Conner’s agents sweeten the pot by offering a variety of services. The agent pays for a cleaning crew to spruce up new listings, for instance. And the company coordinates moves for sellers.
"We provide an enhanced services package that far exceeds what a normal broker would provide," O’Connor says.
That sort of high-end service helps set his company apart and generates referrals, O’Connor says.
Amid the intense competition for listings, he adds, some Denver agents who have buyers in hand have begun to offer their listing services for free.
More on Jack O’Connor’s approach to tight inventories, plus Mel Wilson’s techniques for recruiting and training young agents appear in the August issue of Real Estate Broker’s Insider.
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