Listing Platform Aims to Save Time and Money
For brokers, it eliminates the need to store the same listing data in different formats. And standardization could save time and money.
(Boonton, NJ, July 19, 2016) — In June, five multiple listing services and 13 real estate companies began testing UpstreamRE, a listing system that promises to achieve two ambitious goals — to revolutionize property data, and to mute disputes between brokers and Zillow.
The National Association of Realtors has invested $6 million in Upstream, and the initiative so far has been overseen by a coalition that includes NAR, HomeServices of America, and Leading Real Estate Companies of the World, among other organizations.
The ultimate goal is that all of the nation’s 700-plus MLSs will be on the system. Craig Cheatham, interim CEO of Upstream, likens the project to the construction of the interstate highway system — and he hopes the work goes smoothly enough to attract little notice. "Upstream is trying to be behind the scenes, something you don’t really notice," he says.
Just as interstates standardized travel for vehicles, Upstream hopes to create just one format nationwide, instead of hundreds of databases and data layouts.
For brokers, Upstream, eliminates the need to store the same listing data in different formats. And standardization could save time and money.
More about UpstreamRE appears in the July issue of Real Estate Broker’s Insider along with data on falling pay for Realtors and more.
About Real Estate Brokers Insider
Real Estate Broker's Insider provides residential real estate agency broker/owners with actionable news and information on managing their businesses for greater profitability.