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Broker Finds Success Attracting Younger Agents

Offers retirement program as a recruiting carrot.

(Boonton, NJ, July 7, 2015) — ERA Shields in Colorado Springs, CO, has created something of a retirement plan for its older agents.

Bill Hurt, head of the 100-agent company, says he was motivated in part by the lack of exit planning that’s common in the industry.

"The agent who’s worked hard over many years to build that client base loses any residual value," he says.

That’s not just a poor exit strategy for the agent. It also exacts a cost on the broker.

Hurt’s solution was a formal program to recruit younger agents, then team them with older agents who want to retire in the near future.

He tells new agents that his company could offer some "green pasture" in the form of client-sharing arrangements with veterans.

Details on Hurt’s recruitment/retirement plan appear in the July issue of Real Estate Broker’s Insider newsletter.

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