Press Release

Real Estate Broker Thrives by Paying Attention to Details

Despite the economy, many residential real estate brokers continue to thrive. For one, the key is close attention to costs: everything from helium to baseball tickets.

(Boonton, NJ, July 1, 2010) — Tom Gallagher acknowledges that Century 21 American Homes' cost controls got a little lax during the boom.

Of course, times have changed for the Long Island company, which has clamped down on costs. "Paying attention to the details has really helped us survive," Gallagher says in the July issue of industry newsletter, Real Estate Broker's Insider.

And Century 21 American Homes is doing more than just survive. 2007 brought five acquisitions. And sales volumes were up from 2008 to 2009 even as most Long Island brokers sustained declines.

Where has Century 21 American Homes pinched pennies?

• No more New York Mets tickets. Giving up the company's four seats for the season saved $14,000.
• No more 411 calls. Blocking agents from calling information saved $5,000 a year.
• Fewer newspaper ads. Sellers want newspaper ads, but that doesn't make them effective.
• Consolidating vendors for the helium used to fill balloons for open houses. Paring down from 10 vendors to one lets the company take advantage of its bulk buying power.

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