Aiming to Attract Real Estate Agents? Try Staging Your Office

(Boonton, NJ, June 15, 2009) — Staging is all the rage for sellers these days, but maybe brokers should do a bit of staging for their offices.

In the June 15 issue of Real Estate Broker's Insider, Adam Lerman, Century 21's national recruiting director and The Recruiting Network's Recruiter of the Year for 2009 suggests that just as staging a home can quickly and cheaply boost curb appeal, so can a quick makeover for your offices.

"It's unbelievable what two cans of paint will do to your lobby area," Lerman says. To help Century 21 brokers scrutinize their digs, Lerman has assembled a checklist. Among the items Lerman says you should look for:

• Are there cracks in the walls or peeling paint?
• Is the decor outdated or fresh?
• How does the office smell?
• Is there toilet paper in the bathroom?
• Is there coffee in the break room?
• Is the parking lot sufficiently lit?
• Do agents have enough meeting space?

Also, consider bringing in a third party to give your offices a once-over and some honest feedback.

None of that means Lerman is telling brokers to invest big money in bricks and mortar at a time when many brokers are facing tight budgets — and questioning the value of commercial real estate as a result.

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