Press Release

Keys to Short Sale Business in Real Estate

(Boonton, NJ, May 1, 2009) — Many brokers are ignoring the opportunity offered by distressed sales, says Tyrone Whitby, a short-sale consultant at Long & Foster Real Estate in College Park, MD.

"There's no real coordination, no real vision," Whitby says in the May 1 issue of industry newsletter, Real Estate Broker's Insider.

"The brokers are pretty much leaving it up to their sales force," he notes. And many agents have little interest in becoming experts in this often-frustrating niche.

"The thing I really see is the lack of understanding of the whole process," Whitby says. "They're really opposed to it; they don't want to learn it. A lot of them are not willing to develop themselves to help their clients. Or they'll attempt their first short sale, but they'll have a bad experience."

For Whitby, the surge in distressed sales spells opportunity. And he offers the following tips for brokers who want to move into this niche:

1. Have a vision. Don't let agents drive your short-sale strategy; create your own.
2. Generate leads. Agents are hungry for leads, so provide them.
3. Train. Short sales are complicated and intimidating. Help demystify the process.

About Real Estate Broker’s Insider

Real Estate Broker's Insider provides agency broker/owners with actionable news and information on managing their businesses for greater profitability.

Website: http://www.BrokersInsider.com