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Converting Leads: Make an Appointment and More<

Consumers commonly complain that agents take too long to follow up. But almost no one gripes about agents who call back too quickly, or too often.

(Boonton, NJ, March 23, 2017) — David T. Sprague runs six RE/MAX offices in the Seattle area, but he’s never too busy to call online leads just moments after an alert pops up on his smartphone.

Sprague says that agents fail to respond to more than 90 percent of leads, which means they’re leaving money on the table.

In the March issue of Real Estate Broker’s Insider, Sprague offers readers eight essential tips for converting leads.

Tip number three: Make lead follow-up a part of your daily business. Devote 20 or 30 minutes a day to this essential job. "It’ll snowball if you can dedicate some time every day, usually in the morning," Sprague says.

Dirk Zeller, head of Real Estate Champions agrees. He advises clients to treat everything as an appointment. With appointments for prospecting and for lead follow-up among the most important business appointments of the day.

In the end, consumers may complain that agents take too long to follow up. But almost no one gripes about agents who call back too quickly, or too often.

Details on all of Sprague’s strategies for converting leads appear in the March issue of Real Estate Broker’s Insider newsletter.

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