Press Release

Broker Requires Real Estate Agents to Knock on Doors

An old-school broker finds success by getting agents out of the office and knocking on doors.

(Boonton, NJ, March 1, 2010) — George Chung describes himself as "old school."

Just how traditional is he? The Los Angeles broker demands that each of his agents knock on dozens of doors a week. And he doesn't want to hear any excuses for not holding open houses, either.

"If an agent isn't either door-knocking, holding open houses or showing property, he isn't making any money," Chung says in the March issue of industry newsletter Real Estate Broker's Insider.

How does Chung get agents moving? There are three steps to door-knocking 101:

• Do it regularly. Agents should spend a couple hours a day knocking on doors.
• Define each agent's territory. To make sure leads go to the appropriate person, assign a neighborhood to each agent.
• Do it yourself. Don't expect agents to take a door-knocking mandate seriously if their fearless leader isn't willing to take his own medicine.

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